Counter Culture Transparency Report: What’s It all About
In the coffee industry we hear words like fair trade, organic, sustainable, and transparency, to name a few. These words came seem like pleasant “feel good” jargon and sometimes they are treated as just that.
Thankfully Counter Culture puts its money where its mouth is, literally, and releases an annual Transparency Report. This is an unprecedented business move that is hopefully shaping the standard for companies in the future.